The 2008 presidential election is one to remember for many, many reasons. I am currently sitting in the UGA Drewry room watching the big screen and the room is slowly starting to fill with people and excitement!
But, from the PR standpoint, this past year’s election campaign set a new standard in many ways. Previously I posted about all of the social media and communication tactics used by Obama and his campaign. However, the part that stood out the most to me was the logo used to represent him, his campaign and his message.
Below is a link to a video interview with one of the creators of the logo. It’s a few minutes long, but I found it to be very interesting- especially some of the choices they considered but didn’t use!