Join Chipper Jones for the 2008 Chipper Jones Invitational Golf Tournament!
NetRaffle.org offers fans the chance to win a chance to play in Chipper Jones’ Annual Celebrity Golf Tournament
Here’s your chance to join the 2009 National League Batting Champion, 1999 National League MVP and future Hall of Famer, Chipper Jones help raise money for the
Tickets are being sold at www.netRaffle.org. One grand prize winner will be invited to play in the 2008 Chipper Jones Invitational Golf Tournament on Nov. 3, 2008 at the Bear’s Best Atlanta Golf Course.
·Winner will receive 4 tickets to the Chipper Jones Banquet/Auction on Nov. 2, 2008 at the Bear’s Best Atlanta Golf Course
·Winner and 3 guests will enjoy a Golf Foursome at the Chipper Jones Golf Invitational on Nov. 3, 2008 at the Bear’s Best Atlanta Golf Course
·Winner and 3 guests will have a group photo taken with Chipper Jones at the Banquet
·Winner will also receive a cash prize in the amount of $242.85 to mitigate the Winner’s tax liability that results from winning the raffle. This prize is withheld and paid, on behalf of the Winner, directly to the IRS ($200.71) and the Commonwealth of Massachusetts ($42.14)
The online raffle will take place at http://www.netRaffle.org with tickets costing $2.00 each and a minimum purchase of 5 tickets. This gives every fan a chance to win this amazing prize. The raffle closes on Monday, Oct. 28, 2008 at 9:00 a.m. EDT.
A portion of funds raised by this raffle will benefit the Cystic Fibrosis Foundation.
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So why is the information above posted on this blog?
Well for one, the event supports a great cause and an organization that I have volunteered with for years. I would definitely encourage you all to sign up for the raffle- it you won, it could make a great early Christmas present for a golf-loving (or Chipper Jones-loving) dad or brother!
But, it has a new media connection too! In the world of new media, especially for non-profit organizations, VIRAL is a key word to know and understand.
Viral messages and viral marketing occur when information is spread voluntarily from one person to another. While word-of-mouth is one way to spread this information, because of new media, social networking tools are becoming increasingly important to these marketing strategies. By using technology, viral messages can take on many forms including video clips, interactive Flash games, advergames, ebooks, images, or even text messages, according to Wikipedia.
There are a number of reasons for a company to do a viral campaign:
-there is potential to reach a large number and range of people
-the message is being sent from a personal contact, which makes it much more credible than if it were a paid advertisement
-it can be very cost-efficient
However, it’s important to understand that for people to pass on a message, it must be noteworthy. Many of the same techniques used in paid advertising must be used in viral messages as well, or they will not be sent.
So, in the spirit of viral marketing, please feel free to continue to spread the above message to help increase awareness about the Cystic Fibrosis’ mission and the Georgia chapter’s exciting upcoming event!!
New Media = New Ideas 